While the biggest brands may dominate Google’s first page of search results, there is still room for small and medium-sized businesses. Getting your website to rank high in Google can mean more traffic and more sales.
It starts with making sure your content is great and matches up with users’ intent. From there, your site must deliver a top-tier experience. These factors will increase your click-through rate and help you rank better. These are especially important if you’re targeting so-called YMYL keywords like health, finance, and legal information. The affordable seo ranking service by JetRank empowers websites to climb Google’s ranks at a lower cost.
Keywords
To rank on Google, you must first choose keywords. This involves choosing terms that are relevant to your business, high in volume, and low in competition. Using tools like WordStream’s free Keyword Tool is a great way to narrow your list of keywords. Once you have your list of keywords, it’s important to track their rankings over time.
The best way to do this is by using a rank checker like Ahrefs or SEOProfiler. These tools scan Google’s search results and tell you where you rank. This helps you keep track of your progress and make adjustments as needed.
In addition to tracking keyword rankings, it’s important to focus on website speed and content quality. Ensure that your pages load quickly and have compelling metadata descriptions. Also, use short paragraphs and proven copywriting techniques to improve readability.
On-page Optimization
The goal of on-page SEO is to optimize your website’s content for search engines. This includes optimizing the page title, URL structure, meta tags, and page content. It also includes using keywords in a natural manner and making sure that the content is relevant to user queries. It can be a time-consuming process, but it’s worth the effort. Google’s algorithm is constantly changing, so it’s important to keep up with the latest best practices.
The most important part of on-page SEO is creating high-quality page content that matches search intent and covers a topic in full. This starts with performing keyword research to find the right keywords and topics for your content. It also involves writing compelling title tags and meta descriptions that encourage people to click on your content.
Finally, it involves using a short, descriptive URL to help search engines understand the content of your page. These are all things that you can control as a website owner, so it’s important to focus on them.
Backlinks
If you’re hoping to rank your website in Google, backlinks are a critical ranking factor. These are links that appear on a third-party website and link back to your page. They’re also a way to show that your content is useful and authoritative.
One of the best ways to build backlinks is by writing a comprehensive guide that answers a common question in your niche. This is a great way to gain traction in the search engine rankings and generate more organic traffic.
Another method is to use Ahref’s Site Explorer tool to find your competitors’ backlinks. Click the number under “Backlinks” to view a list of websites that are linking to your competitor’s page.
You can then contact these sites and ask for a backlink. You can also write a review of a tool or product that your audience would find valuable. This can help you earn a backlink from the company behind the product or tool.
Analytics
Using Google Analytics and Search Console, you can get detailed information about how Google sees your content. This includes a list of all pages on your site, and it can also show you how your optimizations are working.
Use keyword research tools to identify the keywords that are most relevant to your business. Then, prioritize those keywords by examining their monthly search volume (MSV). The higher the MSV the more likely your website is to rank high in the SERP.
Remember that Google places a lot of weight on authoritative sources, so try to focus on creating content around a niche that isn’t already being dominated by large, established brands. This way, you’ll have a better chance of ranking highly in the SERP and driving more traffic to your site.
